Paul McCord has released a new study of the characteristics about 4 dozen true million dollars a year income sales superstars have in common. Just released, this study is available in an e-book format for only $17.95 on McCord’s website.
Based on the interviews McCord conducted for his best-selling, ground breaking work on referral generation, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals, the new study refutes many myths about what the make up of a top producer is and relates the 16 characteristics these top producers have in common.
Although based on a small sample of 47 million dollar a year income producers, the analysis is based on a sizable percentage of the million dollars a year income population. The producers came from a number of industries including financial services, real estate, retail, entertainment, high tech, and others. They also include both direct to consumer and business-to-business salespeople.
McCord cautions that this was not a formal statistical study, but rather conversations with and compilation of the information gathered from these mega-producers. “This isn’t the gospel of mega-producers characteristics,” McCord says, “but it is the only study I’m aware of that takes into consideration only the common characteristics of producers in this income category. Equally important to the characteristics these men and women have in common are the characteristics they don’t have in common. The analysis gives salespeople, professionals, managers and business owners an opportunity to evaluate themselves and their organizations in light of what these men and women have in common that have made them so successful.”