Sales and Sales Management Blog

March 10, 2008

Now there’s no excuse for not being a sales superstar


What is the single most difficult part of selling? Finding prospects? Closing the sale? Overcoming objections? Is it marketing, time management, or learning how to handle rejection?

No, it isn’t any of those. And, at the same time, it is all of those.

The single most difficult part of selling is figuring out how you can align your sales business with your personal strengths and minimize your weaknesses.

Sounds simple, right?

Hardly.

85% of all salespeople either fail and are flushed out of sales or never progress beyond simply being average or a little above average because they’ve never learned how to make their sales process with whom they are. Instead, they try to be who the sales trainers and their managers tell them to be—“use this marketing method and you’ll be successful”; “use this sales process and you’ll be successful”; “prospect this way and you’ll be successful.”

Guess what? That doesn’t work.

Every salesperson, professional and business owner is unique, with a unique set of personal behavioral traits, a unique personality, and with their own set of learned skills.

Although you can lean new skills, your behavior and personality are difficult if not impossible to change. In order to become a top producer, you MUST align your sales business with your personal strengths and you MUST minimize your personal weaknesses.

Trying to be someone else, working the way they work, doing what they do, using the same techniques and strategies they use won’t get you where you want to be.

That’s the “secret” the top producers have discovered. They’ve learned what works for them.

And you must do the same if you want to reach the top of your industry.

Top producers have had to work hard at learning what works for them through trial and error. For most, it has taken them years of experimenting. False starts. Failed efforts. Putting together the pieces one hard fought step at a time.

You don’t have to go through the same slow, painful process. SuperStar Selling: 12 Keys to Becoming a Sales SuperStar will lead you through your sales business in a logical, detailed process to discover exactly what your strengths and weaknesses are; what markets are ideally suited to your behavior, personality and skills; what marketing and prospecting methods are ideal for you; what sales process will maximize your strengths and minimize your weaknesses; develop your personal mental bulwark against the doubt, fear, and self-criticism that destroys most sales careers; and give you a complete plan, including your goals and objectives and a strategy to reach those goals.

superstar-selling-cover.jpg

SuperStar Selling is the only detailed guidebook to establishing YOUR plan to success. It doesn’t give you canned, easy answers. Instead, it leads you through the process of developing your own answers to the 12 keys of becoming a top producer.

It isn’t an easy book to read and certainly isn’t an easy book to deal with. It demands you take a very close, serious, critical look at where you are and exactly how you got there. Then it requires you to figure out in real terms where you want to go. Finally, it guides to through making radical changes to your business to put yourself in line to reach your goals.

Frankly, it is a book that only the most serious will finish. But if you take your task seriously and work through the book and then implement your new plan, you WILL become a top producer. You cannot master the book and NOT BECOME A TOP PRODUCER.

And best of all, if you order the book today at Amazon, you’ll get over $2,500 of bonuses from some of the top trainers in the industry such as
• Frank Rumbauskas
• Dave Lakhani
• Keith Rosen
• Jill Konrath
• Dr. Joe Vitale
• Andrew Sobel
• Lee Salz
• Dave Anderson
• and many others.

See all of the bonuses HERE.

Once you’ve purchased at Amazon, go HERE to register for your bonuses.

Whether you’re new to sales, an experienced professional, or have a team of salespeople, SuperStar Selling is a CAREER CHANGING book.

3 Comments »

  1. [...] Read the rest of this great post here [...]

    Pingback by Now there’s no excuse for not being a sales superstar | time management — March 10, 2008 @ 9:30 pm | Reply

  2. Excellent work Paul!

    In a field crowded with so many also rans books that don’t really make a contribution you’ve carved out a way to bring real value. Keep up the great writing the sales world needs you.

    Cheryl
    http://increasesalecoach.com

    Comment by Cheryl — March 11, 2008 @ 9:21 am | Reply

  3. Good stuff! The big picture approach is the only way to understand and master the sales process. Not having to buy 15 books in 13 styles to come up with a mindmap that will actually lead you somewhere is powerful.

    Comment by High Income Sales — March 11, 2008 @ 8:00 pm | Reply


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