McCord Training has just release a new White Paper titled “Why Your Company’s Sales Training is Ineffective.” The paper outlines why traditional forms of mass sales training has little positive impact on sales performance-and serious negative impact on the sales department’s budget, and then discusses how companies can maximize their training dollars while increasing the production and effectiveness of each individual member of their sales team.
“Why Your Company’s Sales Training is Ineffective” joins McCord Training’s two other White Papers, “Retraining Sales Managers: The Changing Role of Sales Management” and “Effective Sales Penetration of Markets: Finding and Connecting with Prospects.”
White Papers are offered free of charge to any company by simply filling out a short form HERE and selecting the paper you wish to receive. Although the papers offer both identification of issues and recommended solutions, they are naturally meant to generate interest in McCord Training’s training and consulting products and services, so if you request a paper, understand you will receive a follow-up sales call.
