Comments on: Should You Allow Your Sales Reps to do “Personal Branding”?

By: Personal Branding and Your Sales People | GoThinking.net

Personal Branding and Your Sales People | GoThinking.net — Thu, 18 Dec 2008 15:42:36 +0000

[...] you’re struggling with the question of personal branding at all, Paul McCord over at the Sales and Sales Management Blog has an excellent approach to figuring out the [...]

By: Steve Martinez

Steve Martinez — Wed, 03 Dec 2008 02:40:09 +0000

Paul, this question is one my clients are asking me when I prepare a sales plan for them. I have been answering it one-on-one and the answer is swayed by how strong the business owner is. My tendency is suggesting the profile read like a business profile and work as a business resume. I encourage my clients to drive customers to their linkedIn site which develops a stronger connection. If the salesperson leaves, the business owner must manage the connection. I treat this question like I do the way cell phones are handled. No personal cell phones should be used and personal cell numbers should not be shared with clients. Cell phones should be issued by the company and paid for by the company for company use. I also recommend that no limitations should be imposed on using the cell phone for personal use. This has been a policy that works.

By: Sean McPheat

Sean McPheat — Mon, 01 Dec 2008 23:32:45 +0000

Personal Branding?

Absolutely.

In my opinion, in a sea of mediocrity (i.e that other sales people in your industry) you need to stand out and it doesn’t take a lot to do that either.

It’s also the first steps in becoming a trusted advisor so your prospects and clients see you as a resource and a “go to” person rather than just a sales person.

That should be the aim and personal branding plays a key role in that

Sean

By: Social media and the salesperson « Dave

Social media and the salesperson « Dave — Mon, 01 Dec 2008 14:49:11 +0000

[...] themselves outside of company sponsored marketing efforts? If so, what does this look like? Paul McCord recently posted his opinion on his blog and I agree with him to an extent. Paul suggested that if a salesperson pays for their own [...]

By: David Criswell

David Criswell — Mon, 01 Dec 2008 14:08:07 +0000

The idea of personal branding for the salesperson is on the right track. However, I believe it would be a waste of time for the salesperson to spend time using traditional marketing methods mentioned here (i.e. – ad, the flier, the brochure, etc).

The salesperson would be much better off to engage the customer through some non-interruption based method such as social media or opt-in permission based marketing. The salesperson has an opportunity to create real differentiation from their compeititor by making a connection with the customer through the exchange of information and ideas that will be helpful to their customer, rather than trying to interrupt them with a message they think their customer wants to hear.

By: Derek

Derek — Fri, 28 Nov 2008 20:53:59 +0000

If a salesman is looking to personally brand themselves, they are probably among some of the better salesmen. So, you should definitely allow them to do it, because if you don’t, you can only keep a star performer in shackles for so long.

By: Online Advertising Live » Blog Archive » Should You Allow Your Sales Reps to do “Personal Branding …

Fri, 28 Nov 2008 16:16:07 +0000

[...] unknown wrote an interesting post today onShould You Allow Your Sales Reps to do â??Personal Branding …Here’s a quick excerptMortgage loan officers, bankers, insurance agents and financial services reps have always tried to establish a personal following. These personal followings would, the salesperson hoped, follow them as they moved from company to company … [...]

By: Your Publicity To You » Blog Archive » Should You Allow Your Sales Reps to do “Personal Branding …

Fri, 28 Nov 2008 15:48:39 +0000

[...] unknown wrote an interesting post today onShould You Allow Your Sales Reps to do â??Personal Branding …Here’s a quick excerptSo, the brief answer: based on a combination of who’s paying for the marketing piece, the regulatory situation and whether the salesperson’s experience and skills are the primary sales issue should determine just how much freedom a … [...]

By: Best Virtual Advertising » Blog Archive » Should You Allow Your Sales Reps to do “Personal Branding …

Fri, 28 Nov 2008 15:16:22 +0000

[...] unknown wrote an interesting post today onShould You Allow Your Sales Reps to do â??Personal Branding …Here’s a quick excerptPossibly related posts: (automatically generated). Who Are You Marketing? Extortionists Target Major Pharmacy Processor. No Comments ». No comments yet. RSS feed for comments on this post. TrackBack URI. Leave a comment. Name (required) … [...]

By: » Should You Allow Your Sales Reps to do “Personal Branding …

» Should You Allow Your Sales Reps to do “Personal Branding … — Fri, 28 Nov 2008 14:13:44 +0000

[...] If the experience and qualifications of the salesperson are of primary significance in the sale of the product or service, it is to the company’s advantage that the salesperson focus on their name and their experience. .. Original post [...]