Comments on: Using Incentives to Get Referrals

By: Is Offering Incentives for Referrals A Good Practice? : Media Sales Today

Is Offering Incentives for Referrals A Good Practice? : Media Sales Today — Fri, 27 Nov 2009 19:35:32 +0000

[...] you found yourself or company falling into these familiar pitfalls? If so, click here to read McCord’s entire take on incentives and what he believes is the “key” to an effective [...]

By: Paul McCord

Paul McCord — Tue, 24 Nov 2009 23:39:53 +0000

Melinda,

I’m not sure if anyone else is using this approach to incentives other than my clients, but it certainly works. It isn’t easy to get going, but once it is set up, it is incredibly effective at generating high quality referrals.

Paul

By: Melinda Samson

Melinda Samson — Tue, 24 Nov 2009 22:23:45 +0000

A really great article, and an approach to using incentives to get referrals that I haven’t come across previously, but will be taking on board!

By: uberVU - social comments

uberVU - social comments — Tue, 24 Nov 2009 18:54:31 +0000

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This post was mentioned on Twitter by paul_mccord: How to effectively use incentives to get great referrals http://tinyurl.com/yjwb8xl…

By: Paul McCord

Paul McCord — Tue, 24 Nov 2009 17:15:03 +0000

John,

Hopefully you can either talk them out of an incentive or move them to something more effective. Even though a personal incentive program isn’t easy to do, it can generate enormous results–something I’ve seen very few cash programs do. Good luck.

By: John Ribbler

John Ribbler — Tue, 24 Nov 2009 17:07:59 +0000

Thanks Paul, I have a client right now who wants to do a cash incentive. I’m pretty sure that I’ve got them talked out of it, but extra ammo never hurts.

Happy Thanksgiving.