On Tuesday December 15th – 1:00 pm Eastern, Tibor Shanto is presenting another in the Top Sales Experts Masterclasses of 2009, and you can be there, with my compliments.
An Inconvenient Truce
It is time to move the discussion beyond the current limits of the discussion around effective prospecting. The debate of Sales (Web) 2.0 vs. Traditional prospecting, while hip and convenient, is narrow and pointless and detracts from the real issue, how can one best utilize both for the purpose of finding and engaging with more prospects.
Each works great, but in different segments in different ways. Rather than figuring out which works best for you, just accept that they both work, and spend time figuring out how to leverage the best of each. We will look at how the two need to coexist and how to use that coexistence to accelerate and amplify success in finding more opportunities.
As part of the discussion we will set some basic foundations; look at the hand-offs between sales and marketing; and some practical applications of cold calling and the air cover social media provides. There’ll be definitions, opinions and confusion. Best of all it is all Free!
Fear not this is not a call just for geeks, social network elites or knuckle dragging cold callers. It is for those that are more concerned with executing sales and delivering results on a consistent basis.
Tibor Shanto is Principal of Renbor Sales Solutions and publishes the Blog and Monthly editions of The Pipeline, and is a Director and contributor to The Sales Bloggers Union. Based in Toronto, Tibor works with leading B2B sales organization to improve their new business acquisition activities and results through a process and focus on execution.
You can accept my invitation to claim your FREE place for this clash of sales cultures event and register here – http://bit.ly/8O5QTF
Participate in the third in our series of Sales Management Research Studies. For sales management professionals only. With your participation, you can sign up to receive the results of the study from the EcSELL Institute.
http://tiny.cc/SalesManagementSurvey
Comment by Research@Ecsell — December 13, 2009 @ 1:18 pm |