Ever feel like your sales conversations don’t go as well as you would have liked? Perhaps there was something nagging at you that made you think, “I could be doing something better. Something to win more and bigger sales, but I’m not sure what.”
No matter what you’re selling, at some point you have conversations with buyers. Much selling success is determined here. Over the years I’ve seen too many sales people, leaders, and professionals struggle to create sales conversations, kick them off well, uncover needs, create enthusiasm with the prospect, and win business. Without realizing it they make the same mistakes over and over again that end up losing sales.
My friends Mike Schultz and John Doerr, Founders of RainToday and Co-Presidents of the Rain Group, have just released Rainmaking Conversations, which teaches you everything you need to know about leading masterful sales conversations.
This book gives you a practical step by step process to go from the first “hello” to “send me an invoice…let’s go.” Full of compelling stories, examples, and winning techniques, the book covers how to:
- · Build rapport and trust early on in the relationship
- · Uncover the full set of prospect needs (most advice and training only gives you half the story)
- · Develop winning value propositions that get prospects excited to buy
- · Apply the 16 principles of influence in sales
- · Overcome all types of objections (including price pressure) and move towards the close
- · Craft compelling solutions and close the deal
- · Avoid the most common mistakes that kill sales
The book walks you through RAIN Selling, an acronym that stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. It provides a guide for the most important part of sales – the conversations you have with prospects and clients.
Rainmaking Conversations is hot off the presses, and it’s a great sales book. A classic in the making. To kick off the book launch, the authors have put together an amazing bonus package for those of you who buy a copy today.
Pick up a copy today and you’ll get tons of bonuses including a special bonus from me! So get your copy at Amazon.com. Then stop by: www.RainGroup.com/Book/Bonuses to pick up all the bonuses.
I highly recommend it!
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Pingback by What is appropriate causal dress for a job interview? | free doll games — April 19, 2011 @ 11:26 am |
Thanks for sharing this book. It sounds like something I woudl like to read as well as something that all sales people can benefit from. Establishing rapport is so essential and I think sometimes we forget that when we are so anxious to get the sale.
Comment by Steve Waterhouse — April 19, 2011 @ 12:04 pm |
Thanks for a super recommendation! I’ve ordered it and have the bonuses to keep me busy until it gets here. I’m particularly looking forward to the stories and examples…always makes it a better read.
Comment by Pam Burznski — April 19, 2011 @ 6:34 pm |
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