I received an interesting email last evening from a reader of yesterday’s blog post wondering if the impressions people have of who they would purchase from would change if they took into consideration the candidate’s communications over an extended period of time.
Here’s the email:
First, let me say I enjoyed today’s post about Obama’s and McCain’s speaking styles during Saturday’s televised event. I do understand you chose that event specifically because the was easy to compare and contrast the two candidates since they were in identical situations.
But most salespeople aren’t in a one-time close situation (which is what I’d compare that event to). How would the people you surveyed respond if the question had been who would they buy from IF they were judging the two candidates over a long series of presentations/interactions? Would there conclusions be different if they were to consider say the last six months speeches, presentations, and interviews as an extended sales relationship? It would be interesting to find out who at this point they’d buy from since during that time each has had situations where they came off strong and in control and where they haven’t.
I know this is asking you to have your staff invest a couple more days surveying the original list and that might not be something you want to have them invest their time doing, but I’d be very interested to see if their impressions changed.
Mike’s right, I really don’t want to go through the survey process again. I also think it would be even more difficult to separate out the political views of the survey respondents if asked to judge the ‘sales’ performance of the two men over an extended period of time. Saddleback lent itself to this question because it was a more controlled event than any other event they have or will appear in. Even though I’m concerned the emphasis will go from specific communication style to simply which candidate you like, I would be interested in hearing your opinion.
Based on what you have seen of the two candidates and as much as possible only on their presentation/communication style, who would you buy from-and why?