It has taken a bit of time and a lot of effort, but we finally have the 2011 Richardson/McCord Training Social Media in Marketing and Sales Survey results.
Some will be surprised, some won’t like the findings, and others will find they confirm what they suspected.
Two things stick out for me:
1. Both salespeople and companies, whether they currently use social media or not, are struggling to figure out how to use it effectively. In fact, few—even those with sophisticated marketing departments investing time and effort into the process—have any real social media strategy. Undoubtedly, this will be true for quite some time to come–and, of course, that means there are and will be thousands out looking to take your money to help you learn the hows of making Social Media work. The lesson here: be extremely careful as there are many who know little more than how to construct a tweet who are anxious to take your money.
2. To date, social media has been pretty useless in generating actual sales. By far the most use salespeople and companies are getting from social media is in the area of prospecting–finding new prospects to contact using traditional means, not in making sales. Again, this will probably be the case for a long, long time–it may always be the case. Except for web-based sellers, few are realizing any real sales volume from their social media activities. The lesson? If you’re thinking you’re going to make easy money by spending time on social media and not having to do the hard work of prospecting, well, good luck with that thought. On the other hand, if you’re not using social media to help identify and research prospects, you’re probably wasting a heck of a lot of time elsewhere.
Find out what else we discovered–it’s all in the survey.
I’ve decided to divert from the typical approach of requiring you to register to receive a sales oriented White Paper or making you subscribe to our newsletter. Instead, I’m offering the report as a simple PDF download with the download link below. I would encourage you, though, to either subscribe to the SELLING POWER Newsletter by simply shooting me an email at pmccord@mccordandassociates.com with the subject line “subscribe,” or clicking on the “Sign Me Up” button at the top of the sidebar to the right and subscribe to receive notification of new blog posts. Subscription appreciated, not required.
If you have questions or anything needs a little more light put upon it, by all means, don’t hesitate to contact me.
Download social media survey
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