office-relocation

Movers Give 7 Tips for Managing an Office Relocation

Business or office relocation can be a daunting process. With proper planning and the right experience, moving your office or business will be easy. How exactly does one orchestrate a successful move? Here are some moving tips offered by an experienced moving expert. 1. Understand your business Moving your business involves evaluating business and planning…

read more

Choosing a Legal Entity

Which Legal Entity Structure is Best for Your Business

Determining the legal structure of your business is one of the most important business decisions you’ll ever make. This decision can significantly impact the security of your business as well as its profitability; the type of business you’re in can help you determine which entity to choose. Sole Proprietorship If you’re a single owner or…

read more

A good leader trains and empowers their team to handle issues that arise.

What It Takes to Run a Successful Long Distance Moving Company

We recently had the chance to do some consulting work with a client in an extremely competitive service industry – interstate moving. You are probably familiar with a lot of names in the long distance moving game – Atlas, Allied, Great Guys, Mayflower, Stevens Van Lines, and others. These interstate movers help customers move household goods from one state to another. While many of them offer local (in-state) moving services, the real money is to be made in helping customers with out-of-state relocations. Though these types of jobs are more lucrative from a revenue perspective, they are also more logistically demanding. Turning a profit in the moving industry takes a lot of hard work, but a company who has the right systems in place has endless possibilities to scale and transform into a multi-million-dollar business. Even if you aren’t in the moving niche, the lessons we learned from working with this client are widely applicable to other service industries. Here are a few things it takes to run a successful long distance moving company or any service company:

Maintain Licensing and Insurance

One of the biggest problems in the moving industry is the operation of illegitimate companies, also known as rogue movers. These shady entities operate without licensing and insurance and are therefore able to undercut the prices charged by larger, more legitimate operations. These movers are the types you might find if you turn to Craigslist for moving help. While it might seem enticing to operate as a rogue mover from both a cost and compliance time perspective, licensing and insurance is not something to take lightly. Interstate movers are required to be licensed with US Department of Transportation (FMCSA) and maintain certain levels of insurance coverage according to the size of their operations. If a moving company is found to be operating without the proper licensing, it could be detrimental to the business. Additionally, operating without the proper insurance is just foolish. Having insurance policies in place could protect your business from folding if something goes awry. In short, whether you’re operating a moving company or a CPA firm or a medical practice, make sure your licensing and insurance are adequate.  

Invest in the Right Equipment

The moving business requires a lot of investment on the front-end for big ticket items like trucks, storage facilities, and other moving equipment. While it may be difficult to initially outlay the required capital, investing in the right equipment on the front-end could make or break your company in the long run.

Invest in Your Team

Having a well-trained team has a huge impact on the efficiency and success of your business. Take your time when hiring to find a motivated and trainable team of workers. Also, invest the time needed to properly train people on the front-end, so they can be confident in doing their jobs and understand your expectations. Your crew should be equipped and empowered to deal with any problems that arise, should understand the processes for completing tasks, and should be expected to deal with customers in a friendly, professional manner. Having a solid team you can rely on to get the job done is important no matter what industry you’re in.

Get Systems in Place

As the owner of any business, if you want to grow, then you don’t have the time to get into the everyday details of running the business. Make sure you take the time to identify processes and develop systems for how things should be handled. In the moving industry, there should be a clear sales process, a system for scheduling jobs, a method for providing moving estimates, and a process for handling the actual moving logistics. While the processes might look different for your industry or business, define these processes and communicate them to your staff. By giving your team the knowledge to tackle the everyday tasks independently, you can focus your attention on big picture growth. Running a cross country moving company or any business is never busy. It’s inevitable that you’ll encounter speed bumps along the way, but by laying a firm foundation now, you’re much more likely to succeed.    
5-reasons-business-SEO-marketing

5 Reasons Every Business Needs an SEO Strategy

The internet has changed much about the way we live and conduct our business affairs. Just about anything we could want to know is now at our fingertips. The convenience of the internet has changed the way people shop, and has made it mandatory for every business to create an online presence. However, just having an online presence is not enough anymore, is it? You have to enhance your online presence by incorporating a well-structured SEO strategy. SEO, short for Search Engine Optimization, is a series of tactics, techniques, and methodologies designed optimize a website so that it ranks higher in search engine results. Higher rankings generally result in more traffic to a site, and subsequently increased sales. Here are five reasons every business needs an SEO strategy:

1. If You Don’t, You Will be Left behind by Your Competitors

Over three billion users search the internet on a regular basis. Over 90 percent of these users are looking for products and services online. To take advantage of this large customer pool, many businesses are working to improve their online presence with SEO techniques. You risk falling behind if your business isn’t doing the same. Your business is losing ground to a competitor who is using SEO to improve his/her position and move forward.

2. High Return-On-Investment (ROI)

Search Engine Optimization as a marketing tool is unmatched regarding ROI delivery. SEO is an inbound marketing technique that allows your business to market your products or services to people when they are searching online for these particular goods and/or services. With SEO, there is no convincing potential customers that they need your products or services, you just convince them that you are the right company to provide these products/services.

3. SEO Is Cost Effective

SEO is one of the greatest online marketing strategies. If properly executed, SEO can guarantee results. Other online advertisements are only for a fixed duration. SEO stays put and pays off in the long run. The number of geographical regions and keywords can be customized to fit your personal and business needs making it the most cost-effective and affordable online marketing strategy.

4. Perfect for Small Businesses

Owners of restaurants, retail shops, and other small businesses can customize their local SEO and directly connect with people looking for such since most of these searches come from smartphones. You don’t have to interrupt them when they are reading a news article online or when they are watching their favorite show on TV; the ad will just show up when they are looking at similar services or products.

5. SEO Constantly Evolves for Bigger Opportunities

Markets are controlled by people’s tastes and preferences, and as such, they are subject to change as time goes by. SEO is a dynamic process. If you hire a professional SEO agency, they’ll do that hard work of tracking the ever-evolving market trends and making the necessary changes to keep up. With SEO, your business will be positioned to benefit from our increasingly digital world.