Although the survey is still up and accepting responses, there has been great consistency in percentages on all of the questions since virtually the first day the survey opened. Based on that consistency, I’ve decided to go ahead and present the results.
Question 1: How long have they been using Twitter?
45% of respondents indicate they’ve been on Twitter for one to two years
30% have only been using it for six months or less
Only 25% have been on Twitter more than two years
Question 2: Why do they use Twitter?
31% indicate they use Twitter primarily for prospecting
25% use it to promote their business
16% to keep in touch with people within their company and their clients
15% use it just for the fun of it
Question 3: How active are they?
51% Tweet at least once per day
77% Tweet at least once per week
16% Tweet once per month or less
Question 4: How many followers do they have?
35% have 100 or fewer followers
The average is 1,384 followers
Question 5: How many people do they follow?
35% follow fewer than 100 people
The average is 1.345
Question 6: How many of the people they follow do they actually read their tweets?
21% read the tweets of 10 to 25 of the people they follow
The average was the tweets of 141 people (or 10.5% of the people the average respondent follows)
1 person indicated they regularly read the tweets of between 500 and 1.000 people
Question 7: How many of the people they follow do they retweet their tweets?
29% retweet the tweets of 10-25 of the people they follow
The average respondent retweets the tweets of 46 people they follow (3.4% of the people the average respondent follows)
Question 8: How many of the people they follow have they had personal contact with?
29% of respondents have had personal contact with 1-5 of the people they follow
29% of respondents have had personal contact with 10-25 of the people they follow
The average is personal contact with 60 (4.4% of the people the average respondent follows)
Question 9: Twitter has:
34% say Twitter has exceeded their expectations
21% say they don’t know because they didn’t know what to expect
21% say Twitter has met their expectations
Not one person said Twitter has been a disappointment
So what does this mean for sellers? Well, based on the averages, it means that you are probably really only reaching about 10% of your followers–and it’s really tough getting your tweets retweeted.
On the other hand, even the 16% of respondents who indicate they seldom if ever post a tweet think Twitter has had some value for them
Up next we’ll be looking at how sellers use LinkedIn.
Espcially interested to hear what you have to say about LinkedIn! Thanks for the info
Comment by Gordon O'Neill — June 25, 2011 @ 10:40 pm |
“Do you even believe in the price increase?” What a concept! Great post
Comment by Gordon O'Neill — June 25, 2011 @ 10:41 pm |
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